The purpose of this personal data protection policy is to inform any user of this website in a clear, simple and complete manner about how Trendao ( or “We”), in its capacity as data controller, collects and uses data concerning you and about the means you have at your disposal to control this use and exercise your rights in relation to it.

This information about you is processed for the purpose of making your shopping experience as easy and enjoyable as possible. We need it to fulfill and track your orders, to inform you of any incidents or delays, to manage our after-sales service, and to send you our promotions and special offers.


1.1. On what occasions do we collect your personal data?

We may collect your Data when you visit the Trendao Site which uses cookies, you create an account on the Trendao Site, you purchase our products or services, you subscribe to our newsletters (e-mail).

We process your Data in order to provide you with the smoothest and most relevant browsing experience possible on the Trendao Site, to process your orders, to offer you payment in installments, to manage your customer reviews and to collect payments and to fight against fraud.

1.2 Navigation on the Trendao Site

We process your Data in order to allow you to browse the Trendao Site.

The legal basis for this processing is your consent.

1.1 Processing of your orders

We process your Data in order to process your orders.

This processing has the following sub purposes: management of after-sales service, management of customer relations via social networks, management of marketing/commercial prospecting actions related to the use of the Trendao Site, management of transport and deliveries resulting from sales and management of payment of orders.

The execution of the contract between you and us is the legal basis for this processing.

With regard to the management of product recalls, the legal basis of the processing is the legal obligation of Trendao.

With regard to marketing/prospecting actions, the legal basis of the processing is, as the case may be, your consent or our legitimate interest.

1.4. The management of customer notices

We process your Data in order to offer you the opportunity to leave opinions on the Trendao Site and to share them with the customer community.

Your consent or the legitimate interest of Trendao is the legal basis for this processing.

1.5. Payment collection and the fight against fraud

We process your Data in order to recover outstanding payments and to fight against fraud.

This processing has as sub purposes the securing of payments, the detection and prevention of fraud and the management of collection.

The execution of the contract between you and us and the legitimate interest of Trendao, as data controller, are the legal basis for this processing.

1.6. The management operations of Trendao’s advertising agency

We process your Data in order to manage the possible operations of Trendao’s advertising agency.

The sub purposes of this treatment are the management of technical operations of prospects, the selection of people to carry out studies following advertising campaigns, the realization of operations of solicitations, the elaboration of commercial statistics, the prospecting by us or by partners of the files of customers and prospects, the updating of prospecting files by the organization in charge of the management of the opposition list to telephone canvassing, the organization of contests, lotteries or any promotional operation excluding online gambling and chance games and the enrichment of customer and prospect files.

The consent of the Internet user or the legitimate interest of Trendao are the legal basis for this processing.


Different internal departments of Trendao may have access to your Data.

We do not share your Data with third parties (outside Trendao’s internal services in relation to the processing) except in the following specific circumstances.

In relation to the processing of your orders, we transmit your Data to certain service providers specialized in banking transactions (e.g. banks, payment service providers), delivery of products (e.g. carriers).

Concerning the management of Trendao’s advertising network, we transmit your Data to certain customers of the network and advertisers.


Your Data is collected by Trendao for the time necessary to carry out the treatments referred to in paragraph 1 of this document.

The main categories of Data collected by Trendao are kept for the following periods.

For Prospects, the Data is kept in current archives (i.e. accessible on a current basis by the relevant departments of Trendao) for 3 years from the last contact of the Prospect. No intermediate archiving (i.e., data that are still of administrative interest to the relevant departments, such as in the event of litigation, and for which the retention periods are set by the applicable statute of limitations) is carried out for these Data.

For orders, the Data are kept in current archives for 5 years as from the end of the use of the customer’s orders, and in intermediate archives for 5 years as from the end of storage in current archives.

For customers, the Data are kept in current archives for 5 years from the end of the business relationship, and in intermediate archives for 5 years from the end of the current archive.

In addition, we describe the expiry periods of cookies in paragraph 5 of the Privacy Policy.


4.1. You have the right to request access and rectification of your Data.

4.2. You have the right to request the limitation of the processing of your Data.

It is important to note that this right only applies if you dispute the accuracy of your Data during the time that vérifier is able to verify the accuracy of your Data, you consider that we are unlawfully processing your Data and that you require a limitation of their use rather than their deletion, we no longer need your Data for the purposes referred to in paragraph 1, but that they are still necessary for the establishment, exercise or defense of your rights in court, in the event that you exercise your right to object during the duration of vérification as to whether the legitimate reasons we are pursuing prevail over yours.

4.3. You have the right to request the deletion of your Data.

In the event that you request the deletion of your Data, Trendao may nevertheless keep your Data in the form of intermediate archiving, for the duration necessary to meet its legal, accounting and tax obligations.

4.4. You have the right to request the exercise of your right to object to the processing of your Data for the purposes of commercial prospecting.

If you are concerned by email prospecting, you can also modify or unsubscribe from newsletters by clicking on the hypertext links “Manage my subscriptions” or “Unsubscribe” present in each newsletter or by going directly to your Trendao customer account by clicking on the link “My newsletters”.

4.5. You have the right to formulate specific and general post-mortem guidelines regarding the storage, deletion and communication of your Data.

In the absence of any such directives, your heirs may contact Trendao in order to have access to the processing of Data for the “organization and settlement of the estate of the deceased” and/or to have your Account on the Website closed and/or to oppose the further processing of your Data.

In any event, you have the possibility to indicate to us, at any time, that you do not wish, in the event of your death, that your Data be communicated to a third party.

4.4. You have the right to exercise your right to portability.

4.7. You have the right to withdraw your consent to the carrying out of processing operations based on this legal basis.

Please note that the withdrawal of your consent will not affect the lawfulness of the processing carried out prior to its withdrawal.

We will send you a reply within a maximum of one (1) month from the date of receipt of your request.


This section is dedicated to our cookie management policy on our website .

It enables you to find out more about the origin and use of the navigation information processed during your consultation of our website and about your rights.

5.1. What is a cookie?

When consulting a website, a website publisher, such as Trendao, may be led, subject to your choices, to deposit a text file on your terminal (computer, smartphone, tablet), thanks to your browser.

This text file is a cookie. It will enable Trendao, during the period of validity or registration of the cookie, to identify your terminal during your next visits.

Only the sender of a cookie can read or modify the information contained in this cookie.

You will find below information relating to the cookies that may be placed on your terminal when you visit pages of the site, either by Trendao or by third parties, as well as the means enabling you to delete/refuse the registration of these cookies on your terminal.

5.2. What is the purpose of cookies on

There are several categories of cookies, some are issued directly by Trendao and its service providers, others may be issued by third party companies.

5.2.1. Cookies issued by Trendao and its service providers

Various cookies may be deposited on your terminal when you browse our website: Essential” cookies

These cookies are essential for browsing our site, particularly for the proper execution of the order process.

Their overpressure can lead to difficulties of navigation on our site as well as the impossibility of placing an order.

These cookies are also necessary to monitor Trendao’s activity.

These cookies can be installed on your terminal by Trendao or its service providers. Analytical and Personalization” Cookies

These cookies are not essential for browsing our site but may allow, for example, for you: to facilitate your searches, to optimize your shopping experience, and for us: to better target your expectations, to improve our offer, or to optimize the operation of our site. Advertising” cookies

Cookies are also likely to be used in the advertising spaces of our site.

What is the interest of seeing promotional offers and advertisements adapted to your navigation? Our objective is to present you with the most relevant offers and advertisements possible.

To this end, cookie technology allows us to display, in real time, the content most suited to your interests as deduced from your recent browsing on one or more sites.

You probably prefer to see offers and advertisements that interest you rather than content that is of no interest to you. Likewise, Trendao, like advertisers, wishes to see its offers and advertisements displayed to Internet users who may be interested in them.

Trendao also operates as an advertising network. Within the framework of this activity, Trendao is commissioned by advertisers to display their advertisements in advertising spaces on our website and also on other websites.

This advertising content (graphics, animations, videos, etc.) may contain cookies issued by Trendao, by its service providers or by third parties (for the latter) who have associated a cookie with an advertiser’s advertising content.

5.2.2. Cookies issued by third party companies

The issue and use of cookies by third parties on our site are subject to the privacy policies of those third parties. These cookies are not indispensable for navigation on our site.

5.2.3. Cookies issued by third-party applications integrated into our site

We may include, on our site, computer applications from third parties that allow you to share content on our site with others or to let others know your consultation or opinion about content on our site. This is notably the case of the “Share” and “Like” buttons from social networks such as Facebook, “Twitter”, Google +, etc.

The social network providing such an application button is likely to identify you through this button, even if you did not use this button when you consulted our site.

Indeed, this type of application button may allow the social network concerned to follow your navigation on our site, simply because your account with the social network concerned was activated on your device (open session) during your navigation on our site.

We do not control the process used by social networks to collect information about your browsing on our site and associated with the Data they have.

We invite you to consult the privacy protection policies of these social networks in order to be aware of the purposes of use, including advertising, of the navigation information they may collect through these application buttons.

These protection policies must notably allow you to exercise your choices with these social networks, notably by setting up your accounts for use of each of these networks.

To know the privacy protection policy of the above-mentioned social networks, click on the name of the social network of your choice:



Google +

In the context of our advertising network activity, the advertising content (graphics, animations, videos, etc.) broadcast in our advertising spaces may contain Cookies issued by third parties: either the advertiser at the origin of the advertising content in question, or a company that is a third party to the advertiser (communication consulting agency, audience measurement company, targeted advertising service provider, etc.), which has associated a Cookie with the advertising content of an advertiser.

Where applicable, cookies issued by these third parties may enable them, during the period of validity of these cookies, to broadcast advertising in all the spaces reserved for third-party advertising, to count the number of displays of advertising content broadcast via our advertising spaces, to identify the advertisements thus displayed and the number of users having clicked on each advertisement, enabling them to calculate the sums due as a result and to establish statistics, and to recognize your device during its subsequent browsing on any other site or service on which these advertisers or third parties also issue cookies and, where appropriate, to adapt these third-party sites and services or the advertisements they broadcast, to the browsing of your device of which they may have knowledge.

5.3 Manage the cookies deposited on your terminal

The registration of a cookie in your terminal is subject to your will.

Thanks to an internal tool available on our website or to the settings of your browser software, you can, at any time, simply and free of charge, choose whether or not to accept the recording of cookies on your terminal.

5.3.1. The choices available to you

You can choose which cookies can be placed on your website, with the exception of essential cookies, which are strictly necessary for navigation and placing orders on the Trendao website and for the management of Trendao’s business.

Manage my cookies

5.3.2. The choices offered to you by your browser software (Internet Explorer, Firefox, Google Chrome, etc.).

You can configure your browser software according to your wishes, so that cookies are accepted and saved in your terminal or, on the contrary, so that they are refused.

If your browser is set to accept cookies on your device, the cookies embedded in the pages and content that you have viewed will always be stored on your device.

You can set your browser software so that before a cookie is likely to be stored, you are offered the option to refuse the storage of cookies on your device.

Caution: Any settings you may make on your browser software concerning the acceptance or refusal of cookies will be likely to modify your Internet browsing and your conditions of access to certain services requiring the use of these same cookies.

For example, by refusing certain essential cookies you may no longer be able to place orders on our site.

If you choose to refuse the recording of cookies in your terminal or if you delete those that are recorded, we decline all responsibility for the consequences related to the degraded functioning of our services resulting from the impossibility for us to record or consult the cookies necessary for their functioning and that you would have refused or deleted.


As a general rule, we store your Data within the European Union.

However, because some of our service providers are located in countries outside the European Union (“Third Countries”), we transfer some of your Data to Third Countries.

This may be the case in particular to Third Countries for which the European Commission has not assessed the level of compliance.

In such a case, we ensure that this transfer is carried out in compliance with applicable regulations and guarantees an adequate level of protection of your privacy and your fundamental rights (in particular by using standard contractual clauses of the European Commission).


We undertake to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk to the rights and freedoms of natural persons in the context of the processing operations referred to in point 2.

These measures shall be defined taking into account the state of knowledge, the costs of implementation and the nature, scope, context and purposes of the processing as well as the risks identified.


This policy will be updated as necessary to meet the requirements of applicable data protection regulations. It will be reviewed at least every three (3) years.

Hypertext links

Trendao does not control the sites linked to its own, and therefore cannot be held responsible for their content. The risks related to their use are the full responsibility of the user. The user will comply with their conditions of use.

Head office:


13 avenue de l’Opera

Paris 0013